Kia's veteran dealer finds success in commercial vehicle niche
For most of his decades-long career at Kia, Hwang Kyung-ha has built his business not through flashy marketing or showroom traffic, but through relationships that spread by word of mouth. The veteran dealer recently became one of the carmaker’s elite “Grand Masters” after surpassing 4,000 cumulative vehicle sales, a milestone reserved for salespeople who reach the mark over their careers. Since…
Kia veteran dealer Hwang Kyung-ha has found success in the commercial vehicle niche, marking a significant milestone in his decades-long career at the automaker. After surpassing 4,000 cumulative vehicle sales, Hwang was recently recognized as one of Kia’s elite “Grand Masters.” His approach to sales has been rooted in building relationships through word of mouth, focusing on the commercial vehicle market for small businesses rather than large fleet contracts.
Roughly 70% of his sales come from corporate clients and self-employed business owners, particularly those involved in importing food ingredients from China and Vietnam. Hwang’s success stems from cultivating a network of entrepreneurs over the years, with existing customers frequently introducing him to new clients in the same industry.
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- Kia's veteran dealer finds success in commercial vehicle niche koreatimes.co.kr
