Number of S. Koreans not eating kimchi on rise: data

South Koreans are eating significantly less kimchi than in the past despite its growing global popularity, according to a recent study. The proportion of those who reported not consuming kimchi within the past 24 hours increased from 11.7% in 2010 to 22.7% in 2024, according to a joint research effort by Chung-Ang University, Jeju National University, and the World Institute of Kimchi. The study analyzed data from the Korea National Health and Nutrition Examination Survey between 2010 and 2024.

Gender-wise, the non-consumption rate of kimchi rose from 10.2% among men to 20.6% in 2024, and from 13.1% among women to 24.8% in the same period. The trend was also evident across age groups, with people aged 20 to 39 showing a significant drop in kimchi consumption as a side dish, falling from 82% in 2010 to 66% in 2024.

Interestingly, more people are now opting to include kimchi as an ingredient in other cooked dishes, such as kimchi jjigae (stew). Socioeconomic factors also played a role, with the lowest income group demonstrating a higher rate of kimchi consumption compared to the highest income bracket.

The researchers from the joint study concluded that the trend in kimchi consumption reflects broader shifts in overall meal composition and eating habits. They advised that public health strategies should move away from merely promoting kimchi consumption and instead focus on encouraging more balanced diets.