If Frederick Richard wants to make men’s gymnastics fun, he knows winning has to be part of the plan

Frederick Richard, the CEO and founder of Frederick Flips, has a busy schedule that can make one question his dedication to men’s gymnastics. However, the 22-year-old gymnast and his team consistently produce social media content that portrays gymnastics as fun, which is a crucial aspect of Richard's mission to bring the sport to a new audience.

Richard's victory in the men’s all-around title, becoming the second Black gymnast to achieve this feat, proves that his plan to be the face of the men’s Olympic program in Los Angeles is very much on track. Despite sometimes deviating from traditional norms, Richard remains committed to his vision and winning. He even chose to wear shorts with white compression leggings during events that typically require stirrup pants, a decision that cost him a three-tenths neutral deduction in domestic competitions.

Richard's performance on Saturday night, where he won by more than two points over his competitors, solidified his status as a champion and a future leader in the sport.