How Brands Can Still Win Over Back-to-School Shoppers
Consumers are feeling the pressure of inflation, high gas prices and economic uncertainty this back-to-school season. But they’re still spending on fashion — when brands can prove they’re worth the money.
Consumers are bracing for the financial strain of inflation, soaring gas prices, and a lingering sense of economic uncertainty as they approach the back-to-school shopping season. Despite these challenges, they remain eager to invest in fashionable apparel, particularly when they perceive brands to offer genuine value. This sentiment is evident in Chanel's remarkable sales surge, which suggests that the luxury sector's troubles may stem more from a lack of desirability than a dwindling demand for high-end products.
In a recent conversation, Chris Green and Imran Amed delved into the remarkable success of a Brooklyn-based menswear store that defied conventional wisdom by eschewing the digital realm and placing its faith in the tangible allure of its physical storefront. Additionally, global editorial director Steff Yotka is set to take over the role previously held by Bettridge, who will be departing to concentrate on his creative studio, Content World.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
