Euros to showcase new TV guidelines on non-sexualisation of women athletes
BIRMINGHAM, Aug 9 — New guidelines to prevent broadcasters sexualising coverage of women athletes will come into p...
New guidelines aimed at preventing the sexualisation of women athletes in broadcasting are set to be implemented when the European championships commence in Birmingham, according to the European Broadcasting Union (EBU). The guidelines, developed in collaboration with female athletes, seek to avoid the use of unnecessary camera angles that could objectify the athletes and compromise their performance.
Several high-profile athletes, including Olympic pole vault bronze medallist Holly Bradshaw, contributed their insights to the creation of these guidelines. Bradshaw highlighted the harmful impact of such content on athletes and spectators alike, citing instances of online abuse and inappropriate viewing. The EBU's guidelines outline acceptable camera angles, prohibiting low-angle shots and excessive slow-motion replays that could generate compromising images of athletes.
British sprinter Amy Hunt emphasized the need for ongoing dialogue on the issue, suggesting that the use of cameras in certain positions could be reevaluated in light of technological advancements. The guidelines represent a significant step forward in ensuring that the portrayal of women athletes in media is fair, respectful, and focused on their athletic achievements rather than their physical appearances.
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