Apple Upgrade plan to preload your data nixed over privacy optics
Apple reportedly evaluated giving Apple Upgrade buyers with iPhones that came with all their previous iPhone's data preloaded, but that didn't make the final cut. Apple Upgrade could have had more options for the iPhone Apple Upgrade is a lease in the US rather than a loan and so it's different to the iPhone Upgrade Program it replaces, but it could have been more different still. According to…
Apple once contemplated a feature for their Upgrade service that would have automated the setup process for iPhones, according to recent reports. This feature, dubbed the "white-glove" component, would have had Apple preloading new devices with users' data from their iCloud backups, making the transition to a new phone nearly effortless.
However, this idea was ultimately abandoned, likely due to concerns over privacy and the potential for data to be outdated by a few days. The concept was first reported by Bloomberg's Mark Gurman. While Apple introduced a similar 'Presto' system at their stores a few years ago, allowing employees to update iPhones in the box, it is believed that expanding this system to handle iCloud backup transfers would have required human intervention to access the data.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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