Is football AI-proof? Why tech investors wanted a slice of the World Cup
What was the thinking of the investors backing the now-canned plan, and are such proposals in the future inevitable?
Thrive Eternal, a venture capital firm specializing in AI technology, initially proposed a stake in the football World Cup. However, the plan encountered significant opposition, leading to a U-turn by FIFA. Tech investors were drawn to the World Cup due to its potential as a stable, tradition-driven industry that could withstand AI disruption better than other forms of entertainment.
The firm believed that the cultural and identity aspects of football would ensure its continued growth and value. Despite the withdrawal of the proposal, the firm remains interested in investing in sports, particularly those with unique cultural and identity aspects that they see as immune to AI disruption.
Written by urgent.news from BBC Sport Football's reporting — not their text. Machine-written; read the original for the full account.
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