Flipkart Minutes Enters Premium Grocery Segment With Pykd

Flipkart’s quick commerce platform, Flipkart Minutes, is venturing into the premium grocery and specialty food products sector under its own private label brand, Pykd, according to sources cited by Inc42. Pykd will launch its range of high-quality products within the more exclusive category, while also exploring partnerships with third-party premium brands to broaden gourmet offerings.

The brand's debut is slated for Bengaluru, as per the sources. Inc42 intends to update the story upon receiving a response from Flipkart. The news was initially reported by Moneycontrol. Apart from items such as cheese, coffee, noodles, kombucha, ramen, ghee, and oils, Pykd will also stock namkeen and chips. Currently, Flipkart has deployed 1,000 micro-fulfilment centres for Minutes in 130 cities, covering more than 8,000 postal codes nationwide.

The company aims to expand this network to 1,500 centres across 180 cities in the coming months. This move comes as gourmet offerings are gaining significant traction among consumers today, driving brands like Blinkit, Zepto, and Swiggy Instamart to introduce their own gourmet labels, such as Gourmet, Select, and Noice, respectively.

As a relatively new player, FirstClub recently secured a $55 Mn Series B funding round in June. Yash Dholakia, a partner at Sauce.vc, pointed out that quick commerce has evolved into a favored channel for affluent consumers, focusing on a curated yet high-quality premium assortment and fulfillment. The food and grocery e-commerce sector is anticipated to experience a compound annual growth rate (CAGR) of 28% between 2026 and 2031, as per Inc42 Datalabs' 'D2C 3.0: The Next Big Wave In Indian Ecommerce, Report 2026'.