Is it legal for restaurants to ban influencers from entering?
There are establishments that are starting to show their rejection of content creators who turn their rooms into improvised film sets. Experts recall that the right of admission has limits.
Food influencers are digital prescribers who often turn the culinary experience into a spectacle for social media. On the table, they set up spotlights, lights, and several phones attached to stands; they narrate live, with a microphone in hand (the latest trend), each dish that arrives and chew in front of the camera while explaining sensations and flavors to their followers.
What for some is an effective promotion and advertising tool, for others is an alteration of the environment and a transformation of gastronomy into mere audiovisual content. They are figures that have gained great prominence in the last decade, due to the huge community of followers they have managed to create on social media platforms like Instagram, TikTok, YouTube, or Facebook, capable of turning an unknown restaurant into a viral phenomenon overnight, without considering its ephemeral nature.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
