McDonald's customers told us what they'd change. Better value topped the list.

McDonald's second-quarter sales growth slowed as the company faced trouble rolling out a new value menu, according to Business Insider. CEO Chris Kempczinski attributed the slowdown to execution issues rather than a strategic one. Customers told Business Insider that McDonald's should rethink its approach to pricing and value.

A Business Insider reader survey revealed that about 57% of respondents rated the value they received for their money at McDonald's as "poor" or "very poor." Customers cited rising prices and a perceived lack of quality for the cost. Some, like Steve Armstrong, have switched to competitors like Burger King for better value.

McDonald's has acknowledged its challenges in engaging customers, with shares down 9.6% this year. While some respondents to the survey appreciated the chain's new value menu, many argued that the company should reconsider its value pitch and focus on meal deals or add-ons to full meals.