'Locking a gameplay trailer behind a Netflix subscription is a new level of greed' — GTA 6 callout Rockstar for 'paywalling' the game's extended look

Fans of Grand Theft Auto 6 have expressed discontent with Rockstar Games' recent marketing strategy, deeming it "greedy" and indicative of the "issues plaguing gaming in 2026." The studio has unveiled an extended look at the highly anticipated game, which will premiere exclusively on Netflix ahead of other platforms. The trailer, set to drop on August 27, is expected to serve as an official gameplay trailer, providing fans with a glimpse into the upcoming release.

However, not everyone is thrilled about this new approach. Some critics argue that placing a gameplay trailer behind a Netflix subscription is an unprecedented level of greed. Those in favor of the move contend that it ensures the trailer reaches a wider audience, while detractors argue that it limits accessibility and exploits fans' desire to experience the game early. The controversy surrounding the game's physical editions, which lack a disc, has also sparked debate.

Despite the criticism, there is no doubt that GTA 6 is set to be a massive success. As the biggest game launch of all time, it is expected to generate record-breaking sales, with projections suggesting over $5 billion in revenue by the end of its launch week, potentially reaching 51 million copies sold.