Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says
Strauss Zelnick reckons that the quality of the experience will more than justify the price.
Despite the $80 price tag for Grand Theft Auto 6's basic edition, Take-Two's CEO Strauss Zelnick maintains the game is an exceptional value. The Ultimate Edition, priced at $100, offers exclusive content like premium vehicles, weapons and apparel. Zelnick argues that the high cost is justified due to the significant improvements in game development costs over the past two decades.
He insists Take-Two aims to deliver more value than the price, emphasizing that the experience's worth is determined by both the game itself and the consumer's investment. Zelnick's comments come after Bank of America's Omar Dessouky warned that maintaining the GTA 6 price point could stagnate the industry. Despite the higher price, not all of Take-Two's games will follow this model and the release date remains November 19 on consoles.
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