Emami Agrotech enters India’s ready-to-eat snacks market with WeMe launch

Emami Agrotech Ltd., the food division of the Emami Group, has entered India's growing ready-to-eat snacks market with the launch of a digital-first brand called WeMe. The brand made its debut on Thursday, August 6, 2026, starting with Kolkata, the city that houses the headquarters of the Emami group. This move is part of the company's broader strategy to expand its presence in the packaged food sector across various industries.

Since diversifying its product range beyond edible oils to include branded staples and kitchen essentials like atta, maida, besan, and suji, Emami Agrotech has now launched WeMe with three initial product categories. These offerings include a choco hazelnut spread, Jhuri Aloo Bhaja (a type of potato dish), and potato chips in multiple flavors, all presented in a portable chiplet format.

Currently, these products are available through quick-commerce platforms in major Indian cities such as Kolkata, Delhi NCR, Mumbai, Bengaluru, and Ahmedabad.

The company plans to invest ₹750 crore in the business and aims to establish WeMe as a ₹1,000-crore brand within the next five to seven years. Aditya Vardhan Agarwal, the Director of Emami Group, highlighted that the venture is expected to create approximately 4,000 direct and indirect employment opportunities. He emphasized that food at Emami Agrotech goes beyond merely satisfying hunger; it's about earning consumer trust through quality, relevance, and innovation.

WeMe's launch represents a strategic foray into one of India's most dynamic food categories, according to Agarwal.

The company's Director, Vidula Agarwal, underscored that WeMe is designed as a digital-first offering, targeting younger consumers through platforms like creators, social media, and quick-commerce services. Her vision is for WeMe to become more than just a snacking brand, but to become an integral part of the everyday moments that bring people together.

As the young member of Emami Agrotech's expanding food portfolio, Agarwal will spearhead this new vertical, leveraging the brand to cater to the preferences of the younger demographic. With these ambitions, Emami Agrotech aims to solidify its position as a comprehensive food company.