Einzelhandel: In diesem Supermarkt kostet der Zutritt 100 Euro
Nachts einkaufen darf nur, wer Anteile erwirbt. In einem Dorf in Niedersachsen respektieren die Kunden das ungewöhnliche Konzept. Bald könnte es in Hunderten Supermärkten Alltag sein.
In the quiet town of Axstedt, a humble supermarket has emerged, challenging the trend of declining local stores. The store, known as "Tante Enso," is not your typical shopping destination. Customers contribute to its operation by paying a mere 100 Euros to enter, a unique model that has gained local support.
The supermarket's entrance is marked by a bold headline, drawing attention to its distinctive pricing structure. The owner, Bernd Manitzky, and his girlfriend Olivia Akomewo, who live right across the street, have become regular visitors. Manitzky, a young man with a passion for shopping, describes the supermarket as a "heavenly well" and a "big fridge for the village." His emotional reaction to the store's existence highlights the personal connection people have with this innovative concept.
The success of Tante Enso is a collective effort. Customers, through their 100 Euro entry fee, contribute to the store's operation. This model provides a lifeline for local businesses, offering a fresh perspective on the future of shopping in rural areas. The supermarket's unconventional approach to pricing not only sustains its operations but also fosters a sense of community among its patrons.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
