BlissClub Raises ₹160 Cr To Fuel Offline Expansion, Enter New Categories

D2C athleisure brand BlissClub has successfully raised ₹160 Cr ($16.8 Mn) in a new funding round led by venture capital firm Singularity AMC. The investment was made alongside participation from existing backers Elevation Capital, Eight Roads Ventures, co-founder Minu Margeret, and Meesho founder Vidit Aatrey. The fresh capital will be utilized to bolster the brand's offline retail presence, broaden product categories, enhance product development, and recruit talent for future growth.

Founded in 2020, BlissClub began as an online activewear brand specifically targeting women. However, the startup quickly expanded into an omnichannel business, with over 40 retail stores across India and recently ventured into the menswear category earlier this year. In addition to its e-commerce platform and website, the company sells products through traditional retail channels.

Revenue figures show a strong upward trajectory, with a 60% year-over-year growth rate over the past two years. The funding round remains ongoing, with updates to follow.