Sources: OpenAI's new device, slated for 2027, is a hockey puck-sized smart speaker with moving parts that help give it personality, likely costing $300+ (Mark Gurman/Bloomberg)

Bloomberg has provided additional information about OpenAI's upcoming hardware device, previously described as an AI-powered speaker. According to the latest report, the device will have a "ring-like" shape and be priced around $300. OpenAI has been working on the secretive project for several months, but news of its plans emerged only a few weeks ago.

The device will be equipped with a camera, sensors, and mechanical elements that can move independently, giving the illusion of life. Five products are being developed by OpenAI, but the speaker will be the first to be unveiled, with a launch expected in early 2027. The company believes the higher price point will be justified by its brand recognition and the premium look of the device, which will be made from upscale materials like metal.

The speaker, shaped like a doughnut and roughly the size of a hockey puck, will be designed to function in various positions and will utilize OpenAI's most advanced models to facilitate natural, humanlike voice interactions. OpenAI claims that the device is entirely new and different from anything currently offered by Apple, despite the tech giant's ongoing lawsuit accusing OpenAI of using stolen trade secrets.