OpenAI's ring-shaped smart speaker will reportedly cost between $300 and $400

OpenAI is reportedly developing an ambitiously priced ring-shaped smart speaker that could retail for between $300 and $400, according to Bloomberg's Mark Gurman. The AI-powered device, which is being described as having a hockey puck-sized design, will be battery-powered and portable, allowing users to easily carry it around. The ring-shaped speaker is expected to feature components that can move on their own, aiming to make the product more lifelike and engaging.

While it lacks a screen, it will incorporate a camera system and sensors to monitor the environment. OpenAI's investment in this hardware pivot, reportedly around $6.5 billion, has been fueled by the acquisition of io, a Jony Ive-led startup. Sources suggest that the high price point reflects OpenAI's confidence in the product's potential, but there are concerns about its feasibility given consumer willingness to pay such a premium.

If feedback from early adopters doesn't align with expectations, OpenAI might need to reconsider its pricing strategy before the anticipated launch in 2027.