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BMW Executive in 2023: No Plans to Sell in-Vehicle Ads

Tanya Gazdik, reporting for MediaPost back in December 2023: Despite the ever-expanding screens in its vehicles, including an available 31-inch backseat theatre screen, BMW has no plans to sell…

  • BMW executive Stephan Durach states no plans to sell in-vehicle ads.
  • Car should remain private space, not for intrusive radio commercials.
  • Selling screen space for ads against core purpose of a car.

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