BMW Executive in 2023: No Plans to Sell in-Vehicle Ads
Tanya Gazdik, reporting for MediaPost back in December 2023: Despite the ever-expanding screens in its vehicles, including an available 31-inch backseat theatre screen, BMW has no plans to sell advertising on any of them. Radio commercials are intrusive enough, says Stephan Durach, the brand’s senior vice president, connected company development. “At the end of the day, I think your car is your…
BMW's Stephan Durach, the senior vice president of connected company development, has stated that the automaker has no plans to sell advertising on any of its vehicles. He emphasized that a car should remain a private space, free from intrusive radio commercials. Durach expressed his concern that selling screen space for ads goes against the core purpose of a car.
Despite pushing the limits for new revenue streams, BMW previously dropped the heated seats subscription option following customer dissatisfaction. A recent Spider-Man ad controversy resulted in BMW's spokesperson claiming the promotion was not an advertisement but a "special surprise" for customers, which many viewed as blatant advertising.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
