Samsung pre-orders for latest Galaxy Z foldables jump 30% from 2025
Samsung is hyping its pre-order performance just weeks before Apple is due to launch its long-awaited folding iPhone.
Samsung Electronics reported a surge in pre-orders for its latest Galaxy Z Fold and Z Flip smartphones, projecting that the Galaxy Z Fold8, Z Fold8 Ultra, and Z Flip8 will shatter sales records set by previous Z-series models. The Fold8 and Fold8 Ultra are outperforming pre-order figures from 2025 by 30 percent, with the Fold8 making up nearly half of all pre-orders, according to Samsung.
The new design has already gained consumer traction before it even hits stores. Drew Blackard, senior vice-president of mobile product management at Samsung Electronics America, expressed optimism about the strong early momentum for the new Galaxy Z series, crediting the innovative form factor. All Galaxy Z devices will be available starting August 7.
Samsung is emphasizing its pre-order success just weeks before Apple unveils its anticipated folding iPhone in September, featuring a similar design to Samsung's Fold8. Google plans to introduce its Pixel 11 Pro Fold on August 12, but with a taller, narrower design akin to the Fold8 Ultra. Samsung markets the newer style as ideal for entertainment and reading e-books due to the wider, shorter inner display.
While Apple's entry into the foldable market could spur broader sales growth, Samsung has long held dominance in the US foldable segment, outpacing competitors like Google and Motorola. However, Apple's marketing prowess and iPhone user base pose a formidable challenge. Samsung noted that enthusiasm for the Fold8 has diverted some customers from its flip-style models, with more than three times as many Flip owners pre-ordering Fold8 or Fold8 Ultra compared to previous generations.
Written by urgent.news from Straits Times Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
