Researchers call for rethink of how women are supported into business

Researchers from the University of East London contend that the methods currently employed to assist women in launching and expanding businesses require revision for the digital era. While women persist in encountering obstacles such as unequal access to finance and increased caregiving duties, the academics argue that digital methods of working—like online collaboration, flexible work arrangements, and cloud-based tools—must be central to aiding more women in establishing flourishing enterprises.

A research paper published in the Journal of Management Development advocates that "digital workplace innovation" should be a primary instrument for governments to assist women entrepreneurs. By examining over 50 years of research encompassing more than 12,000 published papers, the study proposes a novel model of women's entrepreneurship for the digital age.

The researchers posit that digital proficiency and remote work can empower women by enhancing their confidence, furnishing entrepreneurial experience, constructing professional networks, and granting access to leadership roles.

Moreover, the paper posits that seasoned female entrepreneurs possess a crucial role in mentoring others and facilitating the next generation in surmounting hurdles. Professor Kirk Chang from the Royal School of Business and Law remarked, "For years we've discussed the barriers women face in business, and those barriers remain genuine.

However, the work environment has undergone a significant transformation. If we desire more women to establish prosperous businesses, we must reconsider the support we provide them. Digital skills, flexible work arrangements, and access to technology should no longer be considered optional enhancements. Instead, they should form the foundation."

Dr. Ozlem Ozdemir, a senior lecturer in business administration, stated, "All too frequently, we inquire about how women can succeed within conventional models of entrepreneurship. Our research suggests it is time to reevaluate the model itself. As business becomes increasingly digital, we require fresh approaches to supporting women that mirror how contemporary businesses actually function."

The researchers emphasize that technology alone is insufficient. They contend that digital tools must be complemented by investments in digital skills, inclusive workplace design, and improved institutional support. The authors express optimism that the new framework will aid educators, policymakers, and business support organizations in devising more effective programs.