Photo and Video Editing in ChatGPT Just Got an Adobe-Size Update

Adobe is integrating a substantial portion of its content editing capabilities into ChatGPT, the company revealed on Thursday. The enhancement introduces over 70 new creative and productive features to the chatbot, including advanced photo and video editing tools. Previously, the offerings were limited to a few Adobe plugins. This unified plugin enables users to perform batch edits, apply consistent styles to multiple images simultaneously, and resize content for various online platforms.

Adobe Stock users can now access the company's vast library of stock photography directly within ChatGPT to license photos while creating. While editing within the chatbot predominantly involves text-based editing commands, interactive elements like Express templates and a color dropper have been added to allow for more precise customization.

Adobe for ChatGPT also accommodates cross-functional workflows, enabling the transition between different formats. For instance, a user can upload a spreadsheet and leverage Acrobat's functionality to generate a PDF highlighting key data points. Adobe's objective with ChatGPT is to equip creators with more editing tools, enabling them to complete tasks without leaving the chatbot or dedicating time to repetitive chores, according to Deepti Pradeep, the product lead for the project.

Pradeep explained that resizing content repeatedly in Photoshop is cumbersome, and creators already operate under significant workloads. "We aim to deliver a delightful experience that adds considerable value to their workflows," she stated. "Moreover, if they ever wish to delve into our Adobe ecosystem of applications, that option remains available to them."

To access Adobe for ChatGPT, users must include "@Adobe" in their prompts. Both free and paid Adobe subscribers can log in to their Adobe accounts to unlock additional features and higher usage limits. However, guests can still utilize the tool, albeit with fewer options. Creation limits are determined by the user's ChatGPT plan—higher-tier subscriptions offer more generation opportunities.

For work-related projects, users should adjust their ChatGPT settings to prevent AI model training. Despite Adobe's innovative integration of traditional editing tools into ChatGPT, the company has also been enhancing its AI assistants in Photoshop, Express, and Firefly. The latter's AI hub is expanding creative AI capabilities and has even developed beta AI agents capable of performing tasks independently.

Nevertheless, many professional creators remain skeptical of generative AI and resist incorporating AI into their workflows. While competitors like OpenAI have long invested in AI-generated images and videos, Adobe's recent focus lies in bringing robust design tools to chatbot users, exemplified by Claude Design's recent update, which enables companies to integrate design systems and utilize AI for creating brand-consistent websites and applications.