KuCoin Pay Launches Enterprise Gift Cards That Let Businesses Send USDT and USDC Like Store Credit

KuCoin Pay has unveiled an enterprise gift card solution that allows businesses to send USDT and USDC to employees and customers globally. The cards can be issued in bulk and integrated through an API for customer rewards, promotional campaigns, employee incentives, and community engagement. Once redeemed, the digital assets remain usable within the KuCoin ecosystem, either held as savings, transferred to another person, or spent through the merchant network, which supports over 50 cryptocurrencies.

This innovative product aims to streamline the process of distributing and using cryptocurrencies, reducing complexity for businesses and creating a seamless value loop. With stablecoin usage growing rapidly and more people owning cryptocurrencies, this solution presents a unique opportunity for exchanges to acquire users more cost-effectively by leveraging the familiar format of gift cards.