‘Toy Story 5’ Brings Disney Franchise’s Value to $16 Billion After $1 Billion Box Office

The box office success of "Toy Story 5" has led Disney to estimate the value of the Pixar franchise at $16 billion, according to a Steward Redqueen study cited in the company's latest earnings report. The fifth installment of the beloved franchise grossed $1.07 billion, setting a record for any film in the series before accounting for inflation.

The previous "Toy Story" movies have collectively garnered over 2 billion hours of viewing time on Disney+ in the most recent quarter, while merchandise sales have contributed to a 7% increase in consumer products revenue year-over-year. The franchise also plays a significant role in Disney's theme parks and experiences division, with attractions in all its major resort locations.

The total economic impact of "Toy Story" franchise, as estimated by Steward Redqueen, reaches an impressive $50 billion globally. Alongside the strong performance of "The Devil Wears Prada 2," which earned $691 million worldwide, Disney's entertainment segment revenue reached $11.3 billion in the second quarter, marking a 5.6% year-over-year growth.

Directed by Pixar veteran Andrew Stanton, "Toy Story 5" follows the adventures of Woody, Buzz, Jessie, and the other toys as they encounter a new challenge posed by a high-tech toy tablet gifted to their child owner, Bonnie. The film has received positive reviews from critics and audiences alike, and is currently positioned as the highest-grossing animated film of the year.