The Pixel Tag may be Google’s answer to AirTag, right down to the price

Google may soon unveil its official response to Apple's AirTag, but the Pixel Tag won't be priced lower, according to a leaked price in Europe. At €34.90, the tracker sits just 10 cents cheaper than Apple's AirTag in France, making the price difference negligible. The Pixel Tag is expected to be showcased during Google's August 12 hardware event, so the focus will be on the product's features.

Priced competitively, the Pixel Tag aims to be a first-party alternative for Android users seeking a Google-branded tracker. It will integrate with Google's Find Hub network and come with a built-in speaker for locating nearby items. However, the Pixel Tag may not have Ultra-Wideband support, which could limit its precision in locating items up close.

The battery's replaceability and rechargeability remain unclear, factors that could determine the overall value of the Pixel Tag for Android users. With these details still pending, Google's August 12 event will likely clarify whether the Pixel Tag can match the AirTag's performance for Android users.