The Disney Plus App Is Getting TikToks. Is a Free Plan Next?
Disney-themed TikToks are coming to US subscribers. And the company’s executives defended box office flops as wins.
On Wednesday, Disney CEO Josh D’Amaro revealed that the company is contemplating introducing a free option for Disney Plus to boost subscriber growth. Additionally, Disney and TikTok announced a collaboration to feature Disney-themed content on TikTok within the Disney Plus app. These videos will debut in a pilot program in the US later this year, revealed by Disney and TikTok.
This move appears to confirm a previous report suggesting a potential free tier for Disney Plus, which could help the streaming service stay competitive in the ever-evolving streaming landscape. The streaming market has seen multiple major deals, including Disney's acquisition of 21st Century Fox for $71.3 billion and Warner Bros.
Discovery's acquisition by Paramount SkyDance. Industry experts note that consolidations in the industry may lead to fewer projects and potential job losses, but Disney executives remain optimistic, viewing consolidation as a positive development for investment. Disney Plus already boasts a suite of streaming services, including Hulu, ESPN, and its own HBO Max.
Despite recent box office flops like Star Wars: The Mandalorian and live-action Moana, executives remain hopeful that these films will generate growth in other areas, such as merchandise sales and increased viewership of themed attractions. Disney's approach to streaming appears to focus on creating a multifaceted customer relationship, incorporating live sports, games, merchandise, and creator content to encourage continued engagement.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
