The benefits of the “ugliest color in the world”: a decade of evidence supports generic tobacco packaging
Twenty countries have implemented the measure, supported by dozens of studies and reports, but in Spain, pressure against Health continues.
Australia became in 2012 the world benchmark in the fight against tobacco addiction. That year, despite strong pressure from the industry, the country implemented a package of measures that many governments have since followed in the face of a public health problem that causes seven million deaths a year, according to the World Health Organization (WHO).
One of the star decisions was generic or neutral packaging, which detracts from the appeal of cigarette packs by leaving them without trademarks and highlighting warnings about the damage caused by smoking. The Government left nothing to chance and commissioned a consultancy to find the least attractive color for the packages. The chosen one was Pantone 448 C, a dull mixture of brown, gray and green that became popular as “the ugliest color in the world” and has since been imitated by other countries.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
