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How Reddit moderators are battling AI-powered astroturfing ad campaigns that exploit the platform's trusted reputation to promote skincare and other products (Mia Sato/The Verge)

Earlier this year, a Reddit user had asked members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne.

Reddit moderators are working to combat AI-powered astroturfing ad campaigns that exploit the platform's trusted reputation. These campaigns promote products such as skincare items. According to The Verge, a Reddit user recently asked members of a skincare-focused subreddit about a specific hypochlorous acid spray used for acne.

The campaigns involve AI-generated content designed to mimic genuine user posts. This allows them to blend in and gain credibility within online communities.

Moderators are taking steps to address the issue, although specific details on their efforts are not available. The problem highlights the challenges of maintaining trust and authenticity on online platforms.

Brief written by urgent.news from Techmeme, LatamList — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.

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