Disney agrees deal to let TikTokers use its films and TV shows in videos
A deal between will allow some creators to use clips from Disney films and TV shows in their videos.
Disney and TikTok have reached an agreement allowing TikTokers to use clips from Disney films and TV shows in their videos. This includes popular franchises like Star Wars, Toy Story, and the Marvel Cinematic Universe. The clips will be featured on TikTok's short-form video platform, Verts. The deal is set to launch in the US and expand to other countries.
Neither company disclosed financial details, though it comes after the cancellation of a $1 billion deal with OpenAI. Disney's chief marketing and brand officer Asad Ayaz expressed enthusiasm about how fans are reimagining stories in new ways. Social media expert Matt Navarra highlighted that Disney must now give fans the tools to market their content.
TikTok shared that it saw an average of 6.5 million film and TV-related posts per day last year. This agreement benefits TikTok by providing credibility and leveraging its recommendation algorithm to promote various characters and scenes. Disney sees the deal as a way to reposition itself in the user-generated content (UGC) space, filling the gap left by OpenAI's AI video generation tool, Sora.
However, there are ongoing safety concerns regarding TikTok's practices under European online rules, requiring Disney to implement strict safeguards for curated creator content.
Written by urgent.news from BBC News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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