Dallas Cowboys Cheerleaders’ iconic uniform gets historic update for 2026 NFL season

The Dallas Cowboys Cheerleaders are introducing a historic update to their signature uniform for the 2026 NFL season. In partnership with Texas jewelry brand Kendra Scott, the squad has unveiled its first standardized game-day earrings called Bella Stud. This marks the first time all 36 members of the cheerleaders will wear the same earring design during games.

The earrings feature cubic zirconia accents surrounding a custom-cut crystal centerpiece and are priced at $85. Kendra Scott highlighted the special significance of the collaboration due to the shared Texas heritage between both brands. The Bella Stud is described as classic and versatile, perfectly complementing the iconic Dallas Cowboys uniform that symbolizes heritage, confidence, and American style.

Beyond the earrings, the collaboration includes a collection of accessories inspired by football, Texas culture, and the Dallas Cowboys identity. The collection features the Cassidy Silver Enamel Statement Necklace, Elton Silver Star Cuff Bracelet, and Elisa Silver Dallas Multi Strand Necklace, all designed with signature team colors and elevated details.

The launch campaign showcases popular cheerleaders Allison Khong, Camille Sturdivant, Jenna Waller, and Kylie Dickson. With the Bella Stud earrings becoming a part of the uniform, the collaboration not only elevates the cheerleaders' on-field presence but also allows fans to wear team-inspired jewelry beyond the football field, seamlessly transitioning from the stadium to everyday street style.