Bella Hadid vs. Gal Gadot: Alo Yoga’s risky pairing
The pairing of two stars identified with opposing sides of the Israel-Gaza debate has triggered boycott calls, renewed scrutiny of Alo Yoga and fresh controversy over Hadid’s political activism
Alo Yoga unveiled Bella Hadid as the face of its new campaign, causing outrage and calls for a boycott from Jewish groups. Simultaneously, Israeli actress Gal Gadot joined the brand's ambassador roster, appearing in a fitness-themed video. This pairing of two women with opposing stances on the Israeli-Palestinian conflict is likely to draw attention in both fashion and political circles.
Jewish organizations and anti-antisemitism activists have demanded a boycott of Alo Yoga since its launch, citing a May incident where Israeli customers received hate messages in their packages. Hadid, known for her criticism of Israeli policy, appears in Alo Yoga's social media presence, while Gadot's ambassadorship has not been prominently documented.
The brand's decision to partner with Hadid, despite her history of antisemitism, is seen as sending a harmful message.
Written by urgent.news from Ynetnews Culture's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
