AI startup Osmo wants to make corporate videos that don’t look like slop
A San Francisco startup is using AI to help businesses create marketing , launch, and other videos—without just generating unexciting “AI slop.” Osmo Studio , which bills itself as a “storytelling studio with a software factory” rather than a pure tech business, announced on Wednesday the general availability of its signature product, which generate short videos based on existing customer assets,…
San Francisco-based AI startup Osmo Studio has unveiled its flagship product, designed to assist businesses in creating captivating marketing and launch videos without producing uninspiring "AI slop." The company's innovative storytelling studio, with a software factory, enables users to generate short videos using existing customer assets, such as fonts, logos, product images, and videos stored on platforms like Figma.
Osmo's CEO and cofounder, Chris He, emphasizes the importance of preserving the human touch in storytelling, stating, "No amount of technology has ever written a good story."
Users can leverage standard AI prompts to instruct the software on video creation, while also having the option to customize various elements, including colors, animation speeds, and effects like blur and simulated film grain. Unlike other AI video editing tools, Osmo focuses on generating AI code, such as JavaScript, CSS, and SVG graphics, which streamlines iterative tweaks and doesn't necessitate users with coding experience or traditional video tools proficiency.
The AI-driven approach allows users to modify audio elements, like swapping genres of music within a backing track, while preserving other aspects of the audio. A built-in design element library further supports customization, even when users don't rely heavily on their own assets. He asserts, "You can also use Osmo to create custom controls to adjust the padding, change the type, whatever you want," likening the tool to applying web technology principles to video production.
Upon completion, users can export their work in standard video formats, ready for online posting or further refining with other tools. Pricing starts at $19 per month for certain plans, based on usage. As of August 5, customers could sign up for Osmo using various plans.
The technology has found applications in creating animation layers for video integration, presentation intros and outros, social media content, and even music videos. Since its launch, Osmo has facilitated the production of around 50 product launch videos within the first four months, leveraging its expertise in short-form video creation for customers.
Osmo's founders possess a blend of technical and creative skills, with the company maintaining an in-house studio to better understand the creation process and develop its AI product effectively.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
