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A profile of livestream shopping app Whatnot, which added 20M accounts in 2025, facilitated the sale of ~$8B in goods, and is set for $1B+ in revenue in 2026 (Wall Street Journal)

Whatnot's fast-moving auctions and feverish ‘breaks’ hook users hoping to buy prized sports cards—plus fashion, tools, food and nearly anything else

We haven't written up this one. Techmeme has the full story — the link below goes straight to it.

Also reported by 3 other outlets

Read the original at wsj.com →

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