UFC loses $30m on Freedom 250 event at White House
UFC owners lose $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.
The Ultimate Fighting Championship (UFC) incurred a loss of $30 million ($22 million) while hosting the Freedom 250 event at the White House in June. Despite this loss, UFC's revenue increased for the second quarter of 2026, according to TKO Group Holdings, the parent company of UFC. The one-off event, which took place on the South Lawn of the presidential compound, was attended by around 4,300 people, including US President Donald Trump and Vice-President JD Vance.
The event was part of celebrations marking 250 years of American independence. Tickets were not sold to the general public, and initial costs were estimated to be over $60 million ($44 million). However, UFC managed to recoup some of the costs through sponsorships, media exposure, and other partnerships.
Written by urgent.news from BBC News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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