TKO: UFC Freedom 250 lost approximately $30 million at White House
The Ultimate Fighting Championship took a significant financial hit staging UFC Freedom 250 at the White House.
The Ultimate Fighting Championship (UFC) faced a substantial financial hit when UFC Freedom 250 took place at the White House, with TKO Group Holdings estimating a $30 million loss. The event, which was invite-only and thus did not generate ticket revenue, saw TKO recoup some of the costs through sponsorships and commercial partnerships.
UFC Group Holdings' CFO Andrew Schleimer noted that the event incurred significantly higher than normal costs, which were partially offset by sold-out global partnerships. Despite this loss, UFC's overall revenue surged 29% in Q2 2026, rising from $419.8 million to $535.7 million.
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