New Samsung TVs will support HDR10+ Advanced streaming on Prime Video starting this month
The main features of HDR10+ Advanced include Enhanced Overall Brightness and Intelligent Motion Smoothing.
Samsung will begin rolling out HDR10+ Advanced, the latest version of its image quality format, on its 2026 TVs for supported content on Prime Video starting this month. This new standard was first unveiled by Samsung last November, with demonstrations shown on its latest televisions at CES in January. The company highlighted two key features of HDR10+ Advanced: Enhanced Overall Brightness and Intelligent Motion Smoothing.
Enhanced Overall Brightness aims to utilize extended statistical metadata to maximize the brightness of newer displays and deliver brighter, more precise HDR across the full tonal range. This technology also employs AI-powered tone mapping, which helps viewers perceive more details in shadowy scenes while simultaneously increasing brightness in action movies and sports.
Intelligent Motion Smoothing, the other prominent feature of HDR10+ Advanced, uses scene-by-scene metadata to dynamically adjust motion processing on compatible displays. Samsung claims this allows for more sophisticated handling of motion in various types of content, though some may argue that the only truly intelligent use of motion smoothing is to disable it for most scenarios, with the exception of sports.
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