Home Decor Marketplace Vaaree Raises ₹65 Cr Led By Hero Enterprise

Home decor marketplace Vaaree has successfully raised ₹65 Cr (around $6.8 Mn) in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures. The Bengaluru-based startup plans to utilize the funds to expand its fulfilment network, accelerate delivery timelines, and enhance its proprietary AI-powered discovery engine VibeCheck.

VibeCheck offers personalized product recommendations, room visualisations, and automated moodboards to help users discover home decor products based on their preferences and existing spaces. The startup, founded in 2022 by Varun Vohra, Garima Luthra, and Pranav Arora, plans to set up additional fulfilment and quality-verification hubs in key markets to enable next-day deliveries while improving quality control and product availability.

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