Home décor and furnishings marketplace Vaaree raises Rs 65 Cr in Series A funding

Bengaluru-based home décor and furnishings marketplace Vaaree has secured Rs 65 crore in Series A funding. The investment round was spearheaded by Hero Enterprise and Cap Alpha Ventures, while existing backers such as Peak XV's Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and entrepreneur Kunal Shah also participated.

The capital raised will be utilized to expand Vaaree's fulfilment network, enhance delivery speed, and bolster its AI-powered home styling platform, VibeCheck. Founded in 2022, Vaaree operates an exclusive online platform offering over 1,50,000 curated home décor and furnishings products. The company's selective approach involves partnering with a limited number of manufacturers that meet its stringent quality and design criteria.

Vaaree's VibeCheck tool leverages AI to assist shoppers in discovering products tailored to their preferences, creating mood boards, and visualizing room designs. Co-founder Varun Vohra emphasized that the company's primary challenge is to instill confidence in customers when arranging spaces, aiming to provide every Indian with access to a personal home stylist.

Hero Enterprise Chairman Sunil Kant Munjal highlighted that Vaaree's technology-driven strategy, combined with a robust supply chain and quality assurance framework, addresses the fragmented nature of the market. The latest funding follows a $4.6 million pre-Series A round last year, which was dedicated to scaling VibeCheck and expanding the fulfilment network.

The surge in investor interest in India's home and lifestyle commerce sector is driven by factors such as rising internet penetration, digital payments, growing demand for organized retail, and the increasing adoption of AI-powered shopping tools to enhance product discovery and reduce consumer decision fatigue.