ET Now Acquires OpiGo To Expand Its Investment Platform

Times Network, a prominent media conglomerate, has recently acquired fintech startup OpiGo, furthering ET NOW’s venture into investor-centric financial services. As part of the acquisition, OpiGo's platform, designed to assist retail investors in comprehending their investment strategies, will be incorporated into ET NOW Pro, the premium subscription service provided by ET NOW.

OpiGo, established in 2022 by Devansh Mehta, offers stock suggestions based on insights from SEBI-registered experts, covering short-term trades, long-term investments, and specific sectors. The platform caters to investors by providing access to community opinions on various stocks. OpiGo has secured a pre-seed funding round of $168K (₹1.4 Cr) in 2024 from angel investors like Shubham Satyarth and Manish Choksi.

This acquisition allows ET NOW Pro to offer live trade ideas, suggestions from SEBI-registered research analysts, investor communities, premium financial content, market insights, and access to its television channel, all under a single package. Established in 2023, ET NOW is a digital platform focusing on business news. Following the merger, it aims to expand its offerings beyond business news into a wider financial intelligence and investor engagement platform.

OpiGo's Mehta emphasized that the partnership will significantly enhance the company's vision and establish a trusted source for investors to access high-quality content, expert research, and investment tools through an integrated ecosystem. The deal aligns with India's financial services market trend, where companies have increasingly monetized their audiences through advisory, community, and subscription-based offerings.

Additionally, the Indian fintech sector has witnessed increased demand for compliant investing platforms as SEBI has intensified its oversight of research analysts and investment advisors.