Apple Starts Preparing for September iPhone Event

Apple is gearing up for its highly anticipated September iPhone event, where the company is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a brand new foldable iPhone. To prepare for this significant event, Apple has initiated an Event Support Experience Program lottery for U.S. retail employees. The lottery aims to select employees who will travel to Apple Park to assist with the in-person media gathering.

According to Bloomberg, Apple will deploy these employees to manage lines, handle guest check-ins, provide directions, welcome attendees, and support security teams during the event. While Apple has indicated that the iPhone event will occur in the first half of September, the exact date remains undisclosed. Industry insiders speculate that the event could take place on either Tuesday, September 8, or Wednesday, September 9.

September 7 is Labor Day, a public holiday in the United States, and Apple typically provides media members with an extra day to travel. Consequently, September 9 might be the preferred date for this year's event. Apple is likely to cover the travel and accommodation expenses for employees who are invited to work at Apple Park during the media event.

It is important to note that retail employees who participated in the Worldwide Developers Conference or the 2025 iPhone launch are ineligible to enter the lottery. Employees have until August 8 to enter the lottery, and winners are expected to be notified on August 17. This article, "Apple Starts Preparing for September iPhone Event," originally published on MacRumors.com, delves into the details of Apple's preparations for its upcoming iPhone unveiling.