Who let the kids out? Children ‘take over’ official social media accounts, post ‘accidental selfies’

An intriguing trend has taken social media by storm, with children's blurry selfies invading the Instagram accounts of various government organisations, including the Ministry of Culture, Community and Youth (MCCY), the Land Transport Authority (LTA), and gov.sg. The posts, which feature children's faces cut off at the bottom of the frame, have quickly become a source of widespread amusement and delight among netizens.

The trend reportedly originated when Saudi Arabian fashion brand Sahaba Abaya posted a cut-off selfie of a child with a nonsensical caption in July, and since then, organisations worldwide have jumped on the bandwagon. The phenomenon has been particularly popular in Malaysia, with numerous global brands participating, as well as in the Middle East, where accounts of IKEA in Bahrain and Kuwait, the Jeddah street circuit, and Pizza Hut in Kuwait have all joined in on the fun. Some companies have even taken the trend a step further by introducing a cat variation.

Brief written by urgent.news from Straits Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.