Speaker of Parliament announces “Visit Ghana” Project with Sunderland

Speaker of Parliament, Alban Sumani Kingsford Bagbin, has unveiled a private sector-driven initiative, dubbed "Visit Ghana," that will see the project's name emblazoned on the front of Sunderland Football Club's jerseys for the 2026/2027 English Premier League season. This marketing endeavor aims to drive and promote tourism in Ghana. During a session at Parliament, Mr. Bagbin expressed Sunderland's growing interest in the initiative, stating that talks have progressed significantly.

Contrary to expectations, the "Visit Ghana" project is not financed by Parliament. Instead, it is spearheaded by a private sector entity. Bagbin praised the commitment of the Ghana Football Association (GFA), the Ministry of Sports and Recreation, and the Ministry of Finance in supporting the project. The "Visit Ghana" front of shirt partnership with Sunderland holds the distinction of making Ghana the first African nation to achieve this milestone with a Premier League club.

This collaboration offers a unique global promotion avenue for Ghana, leveraging EPL broadcasts, digital platforms, and international media channels.