Samsung says Galaxy Z Fold 8’s new shape exists because ‘one size does not fit all’

Samsung's Executive Vice President and Head of Design for mobile, Hubert Lee, discussed the company's newest foldable devices, the Galaxy Z Fold 8 and Flip 8, in a recent interview. Lee explained that the new shapes of these devices arose from a recognition that foldables are not a "one size fits all" approach, acknowledging that people have diverse needs when it comes to using their devices.

This insight led to the expansion of the Galaxy Z series lineup so that each device can better serve different priorities, with some prioritizing productivity and multitasking while others value portability. The Galaxy Z Fold 8's new passport shape was designed to be "easy to carry, hold with one hand, and read at a glance," while also mimicking those properties.

Regarding colors, Lee mentioned the purple/pink focus of Samsung's new foldable lineup, with each color chosen to convey different emotions - "Violet Shadow" on Fold 8 Ultra being "chic" and "sophisticated," and "Lavender" on Fold 8 being "fresh" and "soft," while "Pink" on Flip 8 gives "vibrant, playful energy." The green color, a fan favorite, was not mentioned.

Lastly, Lee commented on the "cushion" design of the Galaxy Watch 9, which he referred to as the "center" of Samsung's design and its "identity." This design has been a subject of mixed opinions since it debuted on last year's Galaxy Watch 8, but for Galaxy Watch Ultra2, the company integrated the screen, bezel, and cushion body into a seamless form, resulting in a cleaner profile and a more premium look.