Meet the Hackathon Winner: Packworks on the Future of Phygital Retail and Building With Bright Data

Packworks, the winner of the Proof of Usefulness Hackathon in the Bright Data category, has been recognized for its operating system for general trade in Southeast Asia, serving over 335,000 sari-sari stores in the Philippines. The company secured a 313 Proof of Usefulness score by digitizing sari-sari stores and assisting FMCG brands in scaling across Southeast Asia's fragmented retail market.

In an interview, Packworks highlighted the importance of this win, stating that it validates their mission to digitize the invisible 86% of the informal retail market. The company currently excels at digitizing the largely "data-dark" informal retail market but lacks real-time visibility into competitor pricing and activity across online and modern trade channels.

To address this, Packworks is excited to explore Bright Data's Scraper Studio, Web Scraper APIs, Retail Intelligence products, and ready-made datasets to build automated, self-healing data pipelines and access large volumes of structured e-commerce data.

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