Ikea’s AI bot didn’t replace workers. It made them more valuable
Also: All the news and watercooler chat from Fortune.
In recent discussions, it has become clear that AI is reshaping jobs rather than eradicating them. One notable example is IKEA's AI-powered customer service bot, Billie, which assists three-quarters of customers with inquiries. Instead of dismissing call center workers, IKEA has invested in retraining them, resulting in these centers becoming the retailer's fastest-growing sales channel over the past three years, with annual growth rates ranging from 15% to 20%.
This trend of AI-enhanced job roles is echoed by leaders in the finance industry, who see AI as a tool for boosting productivity, growth, and employee engagement. While the World Economic Forum estimates that AI could displace 92 million jobs globally by 2030, it also predicts that about 170 million new roles could emerge if employers invest in upskilling workers to leverage AI.
The CEO Daily newsletter highlights how AI is transforming the job landscape, offering concrete evidence of its value to humans through successful case studies like IKEA.
Written by urgent.news from Fortune's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
