Gourmet Revival to Rebrand After Condé Nast Trademark Lawsuit
The food newsletter will publish under a temporary name before unveiling a new brand The post Gourmet Revival to Rebrand After Condé Nast Trademark Lawsuit appeared first on TheWrap .
Gourmet magazine's revived digital edition is set to shed its storied name after a legal dispute with media giant Condé Nast. The worker-owned publication announced on Monday that it will transition to a new branding, starting Tuesday, under the temporary moniker "Untitled Food Magazine." The editors penned a note to readers, informing them that the regular Tuesday and Thursday newsletters will continue under this new title until a permanent brand is revealed.
This change comes after Condé Nast filed a lawsuit against Goulash Unlimited, the LLC responsible for the revived magazine, claiming infringement on the Gourmet trademark. The lawsuit arose earlier this year, despite the print magazine's closure in 2009, as the five journalists behind the relaunch claimed the trademark had lapsed when they acquired it.
The New York-based team had announced the magazine's return in January, indicating they financed the launch with personal funds and small donations. Legal counsel was consulted to navigate potential trademark issues. Despite the rebranding, the group assures readers that the core team, consisting of Alex, Amiel, Cale, Nozlee, and Sam, will maintain its commitment to creating a "food utopia."
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