Google Health adds two-way Apple Health syncing on iPhone
Back in May, the Google Health app launched alongside the new line of affordable Google Fitbit Air health trackers. Google Health initially included one-way Apple Health integration. The app could read and import health data recorded by an iPhone, Apple Watch, and other HealthKit-connected apps, but it couldn’t write Fitbit data back to Apple Health. Today’s Google Health iOS app update adds the…
Apple is reportedly set to raise the starting price of the iPhone 18 Pro to $1,399 when it launches next month, according to two sources. While the company has historically protected its margins by increasing prices, a $300 increase in the starting price of an iPhone Pro would be a significant leap. The base model MacBook Air saw a $200 price hike from $1,099 to $1,299, and the MacBook Neo, which previously offered a surprising $599 starting price, increased by $100.
This would equate to a 27% increase in price for the iPhone 18 Pro, a jump that Apple has only previously reserved for more expensive products, such as the base model MacBook Pro, which saw a $300 increase from $1,699 to $1,999. Apple CEO Tim Cook indicated that the company is focused on revenue, margin, and units, rather than a specific mathematical formula, when determining pricing strategies.
The company's Upgrade program may mitigate the impact on some customers, but those who purchase their phones outright could be deterred by such a large price increase.
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