A $1,399 starting price for the iPhone 18 Pro doesn’t seem credible, even for Apple
We know for sure that Apple will increase iPhone prices when the iPhone 18 Pro launches next month. The company exempted existing iPhones when it increased prices across the board to reflect higher memory prices, but that was only ever going to be a temporary reprieve. However, two sources are now suggesting that the starting price of this year’s Pro models will be $1,399 – and I find it hard to…
Apple is reportedly set to raise the starting price of the iPhone 18 Pro to $1,399 when it launches next month, according to two sources. While the company has historically protected its margins by increasing prices, a $300 increase in the starting price of an iPhone Pro would be a significant leap. The base model MacBook Air saw a $200 price hike from $1,099 to $1,299, and the MacBook Neo, which previously offered a surprising $599 starting price, increased by $100.
This would equate to a 27% increase in price for the iPhone 18 Pro, a jump that Apple has only previously reserved for more expensive products, such as the base model MacBook Pro, which saw a $300 increase from $1,699 to $1,999. Apple CEO Tim Cook indicated that the company is focused on revenue, margin, and units, rather than a specific mathematical formula, when determining pricing strategies.
The company's Upgrade program may mitigate the impact on some customers, but those who purchase their phones outright could be deterred by such a large price increase.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
