Cosmobilis and Park Square Capital acquire WRC commercial rights in landmark motorsport deal

French automotive conglomerate Cosmobilis and private equity firm Park Square Capital have recently acquired the commercial rights to the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), as confirmed by Reuters. This landmark deal, reported as the most significant commercial arrangement for the two championships, was made possible through the acquisition of WRC Promoter GmbH, a Munich-based entity.

The FIA has hailed the transaction, emphasizing the confidence it demonstrates in rallying's future growth potential and the vast opportunities it creates for bolstering the WRC and ERC as globally recognized sporting entities. The financial details of the deal remain undisclosed, but Park Square Capital, which oversees over $22 billion in assets, aims to leverage its investment to bolster the sports and media sector.

The acquisition of WRC Promoter is anticipated to be valued at less than €500 million, according to market sources. Eric Boullier, a former Formula One team principal, has been appointed as the chief executive of WRC Promoter, tasked with enhancing the commercial profile of the championships, focusing on broader global reach and improved fan engagement.

The FIA views this investment as a pivotal moment for the sport, signaling a strong belief in rallying's enduring growth trajectory. Boullier further stated that the new ownership group aims to transform each championship round into a more prominent global spectacle, aligning the series with the latest technological and environmental advancements.

The WRC currently encompasses a 14-round tour spanning four continents, with a new era set to begin in 2027 as next-generation technical regulations are to be introduced, presenting the new owners with a golden opportunity to capitalize on the series' renewed surge in popularity.