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Luxury Spending Drives Running Culture

Bloomberg Retail Reporter Lily Meier says running has evolved from a fitness activity into a lifestyle and status symbol, with run clubs fueling demand for premium apparel, accessories and social experiences. She says brands are benefiting as consumers increasingly spend on high-end performance gear that blends athletic function with fashion, even as running remains accessible to those who prefer…

We haven't written up this one. Bloomberg has the full story — the link below goes straight to it.

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